(SNR) - The Diocese of Lincoln Catholic Schools have recently introduced a new “brand.”
The goal of the brand is to create a vehicle to share the good work happening in Catholic schools across the Diocese.
Aside from the logo and visual branding components, the brand platform communicates the values to which all Catholic schools in the Diocese are committed: “Catholic Authenticity, Exceptional Education, Community, Accessibility, and Unique Environment.” The values and the brand platform were developed after an extensive research phase that lasted several months and included focus groups, surveys and interviews with input from a variety of stakeholders.
The tagline accompanying the new logo and brand is “We. Are. Catholic. End of story? No. It’s just the beginning.”
“I am so excited about this new vehicle by which we will be able to tell the great story of our schools,” said Katie Ostgren, director of development and stewardship for the Diocese of Lincoln and fundraiser for the Good Shepherd Scholarship. “Diocese of Lincoln Catholic Schools are unique and welcoming communities that not only teach math, science, reading, and catechesis, but also form students in virtue, discipline, and relationship with Christ.
“When combined with communication about the many scholarships available for tuition assistance, this brand will allow us to share our story more widely and invite more students and families to consider our school communities, where we are forming the future leaders of the Catholic Church in the Diocese of Lincoln and beyond.”
More information is available on the Diocese of Lincoln Catholic Schools Facebook page. The page is the beginning of preparing an enrollment campaign for Diocese of Lincoln Catholic Schools that will take place next spring, as a way to support the local marketing efforts of Catholic schools throughout the diocese.
